Skip to Content
Texas State University

Facebook Best Practices

Facebook provides a platform to talk to not only students but parents and alumni as well. 

All Editorial Style Guide rules apply when posting on Facebook. There is no character limit, but you’re encouraged to keep posts short. Keep in mind that not everyone will see your posts in a timely manner due to Facebook's algorithm.

This algorithm favors:

  • Images that do not contain text 
  • Videos with captions 
  • Live videos 
  • Sharing and tagging other pages 



Facebook Live 

Facebook Events 


Link Posts

When posting a link, delete the text of the URL from your post after the preview appears. Your link will remain in the preview but won't clutter up the text of your post. 



Use Facebook’s Insights analytics tools to track the success of your Page or Ad campaign. Your intended audience might not be your actual audience.