Branding
Facebook Page Names
Use the full name of your college, department, group or program for Facebook page names. If possible, include the words "Texas State University" or "Texas State."
Examples:
Texas State University - LBJ Student Center
The Graduate College at Texas State University
Twitter and Instagram Account Handles
Handles are more limited by character count and naming will have some flexibility. If possible, usernames should include the abbreviation “TXST." This brings recognizable affiliation with Texas State to your accounts.
Examples:
@TXSTCE (Common Experience)
@TXSTBobcatClub
@studyabroadtxst
@txstatecheerleaders
Avatars
To create a consistent look and feel across Texas State's social media accounts, avatars should be created by the Office of University Marketing. Use the same avatar on all your accounts. Contact us to request an avatar for your accounts.
Do not use the TXST logos as avatars.
Cover Photos
Choose or capture an image that best represents your unit. Make sure it’s in a landscape format and is cropped to the correct dimensions. Refer to Sprout Social's spreadsheet that lists all the dimensions for all social network photo sizes.
If you need a little help finding the perfect photo, we have plenty of high-quality images covering everything from student life and athletics to our beautiful campus and the San Marcos River available for you to use.
Hashtags
Approved Hashtags
Please use approved hashtags. Using the correct hashtags will maximize the reach and effectiveness of your tweet.
| Hashtag | Purpose |
|---|---|
| #txst | For general posts regarding Texas State University |
| #txst21, #txst22, etc. | For posts intended to engage students of a particular graduating class |
| #EatEmUpCats | For posts regarding athletics or student, faculty or staff achievements |
| #beabobcat | For posts regarding admissions or student, faculty or staff achievements |
| #BobcatFamily | For posts regarding the Bobcat Community |
Note: Use all-caps #TXST at the beginning of a sentence or before a proper noun. Use lowercase #txst in other cases.
Event Hashtags
When creating a hashtag for an event, be sure that it contains a connection to the university.
| Use | Don't Use |
|---|---|
| #TXSTgrad | #Graduation |
| #TXSThomecoming | #Homecoming |
| #TXSTmovein | #MoveInDay |
| #BobcatSoccer | #Soccer |
Examples:
@PepsiAlmondJoy That's great to hear! We are glad you decided to #beabobcat!
— Texas State Official (@txst) August 21, 2015
Getting ready for #TXSTmovein this weekend? Be sure to follow @txstatehousing for all the latest information! #TXST19 pic.twitter.com/SVz6xJwEUD
— Texas State Official (@txst) August 14, 2015
Social Media Editorial Style Guide
You’re encouraged to follow the university’s Editorial Style Guide when possible, but the unique nature of social media means these guidelines are flexible. Here are some specific editorial guidelines for social media, especially for platforms with limited character counts.
