Branding Your Channel
Facebook Page Names
Use the full name of your college, department, group or program for Facebook page names. If possible, include the words "Texas State University" or "Texas State."
TEXAS STATE OFFICE OF UNDERGRADUATE ADMISSIONS
Twitter, Instagram, And Other Account Handles
Handles are more limited by character count and naming will have some flexibility. If possible, usernames should include the abbreviation “TXST." This brings recognizable affiliation with Texas State to your accounts.
Note: Using TXST is strongly encouraged but if it isn't available for your program, an alternative option is "TXSTATE" or "TxState," similar to @TxStateAlumni
TEXAS STATE ADMISSIONS
Avatars: How to Identify Your Relationship to TXST
To create a consistent look and feel across Texas State's social media accounts, avatars should be based on the templates we've provided. Use the same avatar on all your accounts.
Departments and programs should avoid using the following logos as avatars unless directly given permission: SuperCat, University Seal, or TXST logo
Choose or capture an image that best represents your unit. Make sure it’s in a landscape format and is cropped to the correct dimensions. Sprout Social has an ever-evolving guideline for social media photo sizes.
If you need a little help finding the perfect photo, we have plenty of high-quality images covering everything from student life and athletics to our beautiful campuses and the San Marcos River available for you to use. We also have pre-made cover photos available for download.
Please use approved hashtags. Using the correct hashtags will maximize the reach and effectiveness of your tweet.
|#TXST||For general posts regarding Texas State University|
|#TXST25, #TXST26, etc.||For posts intended to engage students of a particular graduating class|
|#EatEmUpCats||For posts regarding athletics or student, faculty, or staff achievements|
|#TXSTnext||For posts regarding admissions or student, faculty, or staff achievements|
Note: Always use all-caps #TXST at the beginning of a sentence or before a proper noun.
When creating a hashtag for an event, be sure that it contains a connection to the university that can be used more than once!