Resources

Social Media Directory

Texas State University Official Accounts

Accounts to Follow on Twitter

• TechCrunch
• Adweek
• Ad Age
• CASE
• Inside Higher Ed
• Mashable Social Media

Hashtags to follow on Twitter

#highered
#hesm

Tools

• Hootsuite Enterprise — You can get this tool from IT right here on campus.
• Airtable — Organize your planned content with this interactive spreadsheet.
• Grammarly — Read twice, post once. This grammar checker will help ensure you won't have to delete any tweets. 
• Canva — Graphic design is made easier for web and print with this tool. 
• Unsplash — Using original photos is highly encouraged, but this website provides free high-quality images for those posts that you may not have original photos for. 
• GIPHY — Create or look up GIFs

More Information

• HOW TO: Evaluate Your Social Media Plan — Mashable
• Social Media Strategy – The Planning Stage – ChrisBrogan.com
• 50 Steps to Establishing a Consistent Social Media Practice — ChrisBrogan.com
• The Rules of Social Media Engagement — BrianSolis.com
• Social Media Tools 101 (From Blogs to Wikis) — Interactive Insights Group