Social media accounts for any Texas State entity must have at least one full-time faculty or staff administrator. Additionally, a minimum of two faculty or staff members must have access to the accounts. The account's email address must remain tied to a limited-access, shared @txstate.edu email address (i.e. a shared mailbox or a distribution list). Personal email accounts or individual work email accounts must not be used.
Accounts must be marked as "official" in some way, where appropriate (for example, in a Twitter bio or in Facebook's About section).
When available, multi-factor authentication (such as two-step authentication) should be implemented on official accounts and any accounts linked to official accounts.
Accounts must provide contact information or link to a relevant txstate.edu page.
Accounts should follow the university's brand and visual guidelines.
Accounts must monitor and moderate comments. You may include Texas State's commenting policy on relevant pages.
Texas State encourages discussion, questions, and criticism but asks that you keep your comments and posts relevant and respectful. We may remove any post or ban anyone who violates these guidelines. We will not tolerate personal attacks, inappropriate language, racism, and spamming. Texas State reserves the right to remove posts advertising commercial products as well as posts that are inaccurate or that violate the channel's terms of service.
Reporting Alarming Information
If you see a worrisome post involving threats of violence, or if a post is brought to your attention in a direct message, contact the Texas State University Police Department. To report an emergency or crime in progress, call 911.
For posts involving student conduct, please contact the Dean of Students Office.
Keep Accounts Active
Accounts should be kept current. Any Texas State social media sites with no activity for 90 days or more should be inactivated.
Administrators cannot conduct any personal activity under the guise of official accounts in accordance with UPPS 06.05.05.
Protect Private Information
Protect private and confidential information. Abide by the Family Educational Rights and Privacy Act (FERPA). This is especially important in dealing with students who post questions online about their educational circumstances (e.g. “Did my credits transfer?”). Ask the student for a private conversation through appropriate, official channels (email, phone).
Your Content is Public
Social media content, including posts, comments, messages, and replies, are available to the public and reflect on Texas State University. Administrators must ensure accounts represent the units for which they were created and should not try to represent the university as a whole (referenced UPPS 06.05.05). While we encourage you to interact with the community, you should not conduct official business (e.g., anything involving confidential student, faculty, or staff information) on social media accounts. Refer official business through official administrative channels such as email.
Social media is always evolving and changing. Social media account administrators should attempt to keep content on their accounts for two years to meet ADM320 General Correspondence records retention requirements.
Obey Copyright Law
Social media administrators are expected to follow all copyright and intellectual property laws when posting to any social network. Always get permission to use copyrighted material, and always give credit for the material. UPPS 01.04.27 contains a detailed description of this policy.
Make Content Accessible
Texas State strives to make content accessible to all users, and we must adhere to ADA (Americans with Disabilities Act) standards. In order to achieve this, descriptive text must be applied to video and images when possible.
Alternative text describes images to individuals who are unable to see them. Learn more about using and writing alt text on Texas State’s Digital Accessibility site.
The process for adding alt text to images varies by platform. Refer to each platform's help site to learn more.
Captions are essential for ensuring your video is accessible to students, faculty, staff, and members of the public who are deaf or hard of hearing. Learn more about video captioning:
- Digital Accessibility: Captioning and Transcription
- Paid Captioning with Rev for Mediaflo
- Using Amara Caption Editor
Each social media platform has different capabilities when it comes to captioning:
- Facebook allows you to add a video captioning file, called an .SRT file, to videos that are uploaded. Keep in mind that although Facebook allows for auto-captioning, they are not always correct and must be double-checked for errors.
- Twitter allows you to upload an .SRT subtitle file for a video via Twitter Media on desktop before creating a device. You can also do this through a mobile device.
- Instagram allows you to upload an .SRT file for video captions for an ad or IGTV only. Reels and Stories have an auto-caption option which is not always accurate. These should be double-checked for any vulgar or misspelled words before posting.
- Snapchat does not support captions natively.
- TikTok has a native caption for videos that auto-captions a video but may not always be accurate. You must check and correct any errors.
Register Your Accounts
All social media accounts associated with Texas State University must be registered with University Marketing. This registration process includes providing a list of current names and emails for the individuals that manage each social media channel. Please fill out our registration form.
Social Directory Listing Criteria
If you would like to appear within the social media directory, an account must meet all of the following criteria:
- Only follow accounts relevant to Texas State or groups related to their institutional purpose
- Post content on weekly basis
- Contain content relevant to the Texas State community
- Include a link to the unit's official webpage
- Provide up-to-date contact information
- Feature a relevant and appropriate profile and cover photo
- Engage followers in the form of likes, retweets, comments, etc.
If you have questions regarding these requirements, please contact us.
Reporting Fake Accounts
If you have a Facebook account and want to report someone that's pretending to be you or someone you know:
- Go to the profile of the impersonating account
- If you can't find it, try searching for the name used on the profile or asking your friends if they can send you a link to it.
- Click "..." on the cover photo and select Report
- Follow the on-screen instructions for impersonation to file a report
Terms of Service
Social media sites are third party sites and have terms of service and policies that are not governed by the university or the State of Texas. These third party sites are not official Texas State websites, and the third party's website terms of service and policies apply.